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Your Customers are Marketing Assets

Your Customers are Marketing Assets At the Greater Vancouver Chamber, our members often ask for marketing advice. We’ve found that the best people to go out and advertise to small local businesses like our members, are their customers. Companies in our region have a solid connection to the community and using their successful prior business…

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Deciding Between Outsource or Hire

Deciding Between Outsource or Hire Deciding between hiring in-house talent or outsourcing the job can be a tough call to make, and both options have their benefits and drawbacks. Here are some things to consider when choosing between two recruitment options.  Why Independent Contractors Make Sense  It’s easy to understand the draw that outsourcing certain…

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Start the New Year with a Marketing Plan

Start the New Year with a Marketing Plan As the new year draws near, small businesses are celebrating with employees and families alike. Holiday preparations go beyond planning parties and gatherings though as the new year lurks just around the corner and brings new opportunities that can be capitalized upon. Working within our Greater Vancouver…

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Utilize the Library for Business Resources

Utilize the Library for Business Resources You might be surprised at the business resources that can be found at our local library branches in Southwest Washington. Small business owners and entrepreneurs have access to an often-untapped resource that can provide a wealth of information. You will probably want to find that library card or apply…

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Enhance Your Website Traffic

Enhance Your Website Traffic Your company website is the first impression nearly all of your customers have of your business. However, if it’s not optimized for search engines, potential customers may never see you. Search engines have artificial intelligence “bots” that scour the internet for websites that match a user’s search query, and the more…

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How Entrepreneurs Use Networking

people dressed up business casual networking

How Entrepreneurs Use Networking An essential skill for any entrepreneur is the ability to create meaningful connections via networking, also called network development. Creating connections with customers both old and new is important, but creating a network of other entrepreneurs and business owners provides value customers alone can’t provide. Typically this comes in the form of…

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Factors That Influence Client Retention

Factors That Influence Client Retention Marketing and advertising are only part of the equation when attracting new clients. Service is perhaps the single most important aspect of any business. If your business provides good service, but you are seeing a decline in retention, it is important to identify the reasons. We have identified some of…

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Pandemic Leads to Entrepreneurship 

Woman with brown hair holding a computer with a design on the wall

Pandemic Leads to Entrepreneurship  If you’re looking around at recent Greater Vancouver Chamber’s events, there may be some new business owners’ faces around the room. It’s simply another part of the post-pandemic “new normal” – the number of people who quit their 9-to-5 jobs to pursue a passion and start their own business. Many Washingtonians who left…

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Greater Vancouver Chamber Launches the Business POD

Greater Vancouver Chamber Launches the Business POD GREATER VANCOUVER CHAMBER LAUNCHES THE BUSINESS POD TO EMPOWER ENTREPRENEURS AND SMALL BUSINESSES  This program is designed to lead entrepreneurs, at no cost, to success through education, individual consultations, and cohort mentoring sessions.  Vancouver, WA – The Greater Vancouver Chamber (GVC) is proud to introduce the new Business POD…

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Creating a Post-Covid Business Plan

An open laptop with the phrase, "What's Your Business Plan" displayed on the screen sitting atop a white desk with a variety of office related supplies.

Creating a Post-Covid Business Plan For many local small businesses, the past year and a half have been one of the unprecedented challenges. With many states lifting Covid restrictions, and the vaccine administered at a fast pace, re-opening is the next thing on the horizon. Business planning can be challenging enough in the best of…

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