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Your Customers are Marketing Assets

Your Customers are Marketing Assets At the Greater Vancouver Chamber, our members often ask for marketing advice. We’ve found that the best people to go out and advertise to small local businesses like our members, are their customers. Companies in our region have a solid connection to the community and using their successful prior business…

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Deciding Between Outsource or Hire

Deciding Between Outsource or Hire Deciding between hiring in-house talent or outsourcing the job can be a tough call to make, and both options have their benefits and drawbacks. Here are some things to consider when choosing between two recruitment options.  Why Independent Contractors Make Sense  It’s easy to understand the draw that outsourcing certain…

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Start the New Year with a Marketing Plan

Start the New Year with a Marketing Plan As the new year draws near, small businesses are celebrating with employees and families alike. Holiday preparations go beyond planning parties and gatherings though as the new year lurks just around the corner and brings new opportunities that can be capitalized upon. Working within our Greater Vancouver…

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Enhance Your Website Traffic

Enhance Your Website Traffic Your company website is the first impression nearly all of your customers have of your business. However, if it’s not optimized for search engines, potential customers may never see you. Search engines have artificial intelligence “bots” that scour the internet for websites that match a user’s search query, and the more…

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Factors That Influence Client Retention

Factors That Influence Client Retention Marketing and advertising are only part of the equation when attracting new clients. Service is perhaps the single most important aspect of any business. If your business provides good service, but you are seeing a decline in retention, it is important to identify the reasons. We have identified some of…

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Greater Vancouver Chamber Welcomes New Team Member

Lourdes is a woman with a floral print blue shirt

Greater Vancouver Chamber Welcomes New Team Member GREATER VANCOUVER CHAMBER WELCOMES MARKETING AND COMMUNICATIONS SPECIALIST TO THE TEAM Lourdes Salmonte-Garcia will set and guide the strategy for all communications and marketing efforts.  VANCOUVER, WA – The Greater Vancouver Chamber welcomes team member, Lourdes Salmonte-Garcia, the newest Marketing and Communications Specialist, working to positioning the Chamber as…

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How Local Businesses Can Compete with Amazon

A young woman talking on a cell phone while looking at a stack of packages in brown boxes.

How Local Businesses Can Compete with Amazon Amazon is the largest online store and hosts products from some of the biggest brands in the world. They are also known for large inventories and discounts, so competing based on price can be a tall order for local startups. Interestingly, about 50% of the products you encounter…

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Marketing Your Business After a Crisis

Wood carved sign with a graphic depicting an arm outstretched holding a wrench with the word strategy on it.

Marketing Your Business After a Crisis If you are struggling with how to market your business in the current environment of uncertainty, you aren’t alone. Many members want to get the word out that their businesses are once again open for trade. However, some don’t quite know how to advertise without seeming insensitive to the…

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