• GVCC Fall [Seasonal Marketing] Workshop Series - ALL ACCESS PASS

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    Name: GVCC Fall [Seasonal Marketing] Workshop Series - ALL ACCESS PASS
    Date: September 1, 2018
    Registration: Register Now
    Event Description:

     


    *This is the post for buying the eight-session ALL ACCESS PASS
     

    SEASONAL MARKETING

    The GVCC will host eight informative workshops session in September on season-based marketing campaigns. Our instructors will show attendees how to best use nationally recognized days and holidays to amplify their marketing messages. This series will kick off with a overview of all the significant nationally recognized days on the calendar, and a nuts and bolts overview of seasonal marketing tactics that can plug-and-play into the calendar. Our series will have a focus on the fourth quarter with real-time strategies for Thanksgiving (and Small Business Saturday), Cyber Monday, and the Christmas Season. Our sponsor, Chick-fil-A will provide insight on how they use Superbowl Sunday to sell their catering packages and we'll end with a Clark College Economic & Community Development Instructor's take on using the Spring Season to create a marketing strategy that is ripe for picking.

      

    Images Courtesy of Kate Singh Photography

    Only 30 All-Access Passes will be available for all eight sessions (lunch included) for a great value of $99. Each individual session is otherwise $15/members, $25/non-members. 

    Workshop #1
    How to Start Your Seasonal Marketing Approach
    Instructor: Kevin Getch, Webfor
    Description: The digital marketing team at Webfor will kick off this eight-part series with resources to maximize your marketing reach using Nationally recognized days, Holidays, and our seasonal changes. You will leave with actionable takeaways from this team that has earned the Vancouver Business Journal’s Best in Business designation for digital marketing.
    Bio: Webfor’s Founder and Director of Digital Strategy started his career in marketing over 14 years ago. Having worked for some of the largest fortune 500 companies, in 2009 he felt it was time to venture out on his own. He started Webfor in early 2009 with a business model focused on what he called the 3 R’s (Relationships, Results & ROI). Due in major part to this business philosophy of putting the client first, Webfor has seen enormous growth. When he’s not focusing on helping small businesses grow their brand he’s running obstacle course races, practicing Jiu Jitsu, hiking, traveling and spending time with his beautiful wife and two kids.

     
     
    Workshop #2
    The Nuts & Bolts
    Instructor: Ronnie Noize, DIY Marketing Center
    Description: Deep discounts aren't the only way to structure a holiday campaign that delights. The most effective campaigns are engaging, shareable, and get big results. Discover how to design an effective campaign, and get a free campaign design template at this fun class.
    Bio: Veronika (Ronnie) Noize, The Marketing Coach, is the founder and managing director of the DIY Marketing Center, which provides classes, coaching and community to small businesses. Ronnie is the author of "How to Create a Killer Elevator Speech" and "Networking for Newbies," and co-author of "Marketing Strategies that Really Work" from Insight Publications. Ronnie has spoken about and taught small business marketing at more than 200 locations in North America.
    For more information, visit Ronnie's websites: www.VeronikaNoize.com and www.DIYMarketingCenter.com.

     
     
    Workshop #3
    Tuesday, September 11th 
    NO NEED TO GET SPOOKED OVER VISUAL MARKETING FOR THE SEASONAL HOLIDAYS 
    Instructor: Amanda Goff, Silver Keys Media
    Description: What comes to mind when someone says visual marketing? Most people cringe because they don't know where to start or they know it has something to do with video. During this workshop, using Halloween as our holiday of choice, you will learn how to decipher this for your business / brand and how to build a visual marketing strategy. You will walk away with a template that you can apply to any holiday.
    Bio: Owner and Creative Director of Silver Keys Media, Amanda Goff has a passion to help people unlock their story and breathe life into their brand visually in a dynamic way. She brings to the table 15+ years marketing skills, as well as experience as a director, actor and photographer.

     
     
    Workshop #4
    Thursday, September 13th 
    THANKSGIVING & SMALL BUSINESS SATURDAY
    Instructor: Kristin Taylor, Kristin Taylor Marketing
    Description: Thanksgiving is the time of year we focus on gratitude. But do we need to limit gratitude to one time of year? Expressing and demonstrating authentic gratitude is a powerful strategy to find new customers and keep those customers for life. Kristin Taylor will share action steps to launch your own program of gratitude in the "hot" season of November, then provide direction on how to keep gratitude a cornerstone of your customer connection and revenue flow throughout the year. Bonus! We'll reveal details of this year's Small Business Saturday promotion, where your business can win a $2,000 grant from the Greater Vancouver Chamber of Commerce.
    Bio: You’ve probably already seen some of Kristin Taylor's work. She has successfully marketed dozens of top brands, from fabulous chocolate like Moonstruck to thriving outdoor companies like Danner Boots. Kristin's company True Brand Partners creates brands that build genuine relationships and connections with the marketplace.

     
     
    Workshop #5
    Tuesday, September 18th 
    A DIGITAL-ONLY STRATEGY TO MAXIMIZE CYBER MONDAY
    Instructor: Alan Hwang, ACH Marketing
    Description: By now, I’m sure everyone is tired of seeing simple 5% or 10% off ads for Cyber Monday. We’ll explore other creative strategies on how to market your business effectively through digital, how to stand out, and the basics you need in place on your Cyber Monday (or any) marketing campaign. We’ll have time set aside for a Q & A, where we can dive in to businesses and brainstorm some strategy.
    Bio: Alan Hwang is the Founder and Marketing Strategist of ACH Marketing. With a focus on using digital as a platform to excel his business growth, Alan's client list varies from funded start ups to large national brands. Alan also has a passion for community and works to give back to the area he grew up in including serving as the marketing director for the Evergreen School District Foundation, and taking on pro bono projects quarterly for non-profit organizations in need of a digital revamp.

     
     
    Workshop #6
    Thursday, September 20th 
    THE BIG GAME: SCORE THE TOUCH DOWN ON SUPERBOWL SUNDAY
    Instructor: Danielle Walker, Chick-fil-A
    Description: Learn about how this stand-alone store uses three pillars to create local marketing strategies, and examine their Game Day case study of how they'll use super bowl Sunday to sell their catering packages. 
    Bio: Danielle Walker, Chief Marketing Officer, comes from an operational background with over fourteen years of experience in leadership development, operational execution, and brand awareness/affinity practices. Having recently moved from Colorado to the pacific northwest to help bring the national brand of Chick-fil-A to the local community. Building on brand awareness, genuine community partnerships, and strategic integrated planning, Danielle hopes to share some of the practical strategies and tactics to get your marketing plan off paper and out into the community where you can meet your unique customer. 

     
    Workshop #7
    Tuesday, September 25th
    HO HO HO! MARKETING THE CHRISTMAS SEASON WITH MORE THAN JUST JOY 
    Instructor: Ronnie Noize, DIY Marketing Center
    Description: Do your sales slow down during the Christmas? Does Santa forget to leave a little something extra for your business under the tree? Boost your profits with 12 quick, easy and profitable holiday promotion ideas.
    Bio: Veronika (Ronnie) Noize, The Marketing Coach, is the founder and managing director of the DIY Marketing Center, which provides classes, coaching and community to small businesses. Ronnie is the author of "How to Create a Killer Elevator Speech" and "Networking for Newbies," and co-author of "Marketing Strategies that Really Work" from Insight Publications. Ronnie has spoken about and taught small business marketing at more than 200 locations in North America.
    For more information, visit Ronnie's websites: www.VeronikaNoize.com and www.DIYMarketingCenter.com.

     
     
    Workshop #8
    Thursday, September 27th 
    PLANT A SEED IN FERTILE SOIL AND IT WILL GROW
    Why Seasonal Marketing Campaigns are Ripe for the Picking
    Instructor: Lacey Faught, Clark College Economic & Community Development Instructor and Owner of Spry. 
    Description: At this workshop Lacey will show you the science behind why seasonal and holiday campaigns are successful on social media, and give you seeds for campaign ideas you can sow and reap throughout the year.  
    Bio: Lacey is an instructor for Clark College's Economic and Community Development department.  She is the founder and CEO of Spry - Digital Marketing Agility. Lacey teaches people how to see into the heart of their business, and effectively communicate their story to those who will benefit from the value they are bringing into the world.

     

     
    Media Sponsor: 
    Event Sponsors:
    Event Sponsors:
    Location:
    Greater Vancouver Chamber of Commerce   
    1101 Broadway Suite 100 
    Vancouver, WA 98660
    Date/Time Information:
    All-access passes on sale now
    Lunch at 11:30am, Workshops start at Noon sharp. 
    Contact Information:
    Ashlyn Salzman
    Fees/Admission:
    MEMBERS ONLY 
    All-Access Pass: $99 

    If individual tickets remain, they will be sold in the event post for each workshop at the following prices: 
    $20/member or $35/non-member
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