SCORE - Tell Your Story and Grow Your BusinessName: SCORE - Tell Your Story and Grow Your BusinessDate: September 18, 2018Time: 1:00 PM - 4:00 PM PDTEvent Description:
This new SCORE Vancouver seminar is all about marketing your small business and positioning it for growth.
We’ll start by discussing the importance of branding – what it is, why it is important and how you can tailor your message to attract the customers you want. You’ll even learn how to define your company’s story and share in an exercise of putting your own message on paper. We’ll discuss your “branding toolkit” - elevator pitch, "brag bank", logo, colors, fonts, etc.
From there, we’ll review how you can leverage Modern Marketing Channels from selection to social media and email marketing. We’ll round things out with a classroom exercise to help you create your own best practices “marketing mix.”
A copy of all presentation slides and other course materials will be emailed to registrants shortly prior to the seminar.