Chamber Marketing and Communications Specialist
JOB TITLE: Marketing and Communications Specialist
REPORTS TO: Vice President
FLSA STATUS: Non-Exempt
COMPENSATION: Early-mid career level, DOE
This position develops, manages and implements Chamber organizational and program marketing, brand, branding, advertising and promotion design and production, press and media relations, public relations, corporate communications including internal communications, board and investment relations and publications of The Chamber and The Chamber’s presence on the Internet. Works hands-on to produce much of the materials created. Serves as a consultant to senior leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Duties are as follows by category.
MARKETING – GENERAL:
Designs and directs the implementation of a year-round communications plan and calendar, designed to support organizational objectives that incorporate media relations, paid and in-kind advertising & promotion and interactive communications.
MARKETING – BRANDING AND BRAND MANAGEMENT:
Responsible for positioning The Chamber as the premier business organization in region and building a local brand identity through the strategic management of marketing and communications activities.
PUBLIC RELATIONS, PRESS & MEDIA RELATIONS:
Plans and implements organization's public relations strategies, policies, and procedures. Develops contacts and relationships with media representatives to create opportunities for keeping the organization and its products/services in front of the public.
Fields and directs responses to media-related inquiries, to include tracking of print and broadcast mentions.
ADVERTISING PROMOTION – GENERAL:
Plans and executes advertising policies and strategies for divisions, events, programs and organization, as well as membership sales in a cost-effective manner, using trade and paid media.
Writes and/or edits all collateral, publications and presentations for continuity of voice
Advertising and Promotion: Production/Design preferred.
Supervises production in all media, with creative input and current understanding of techniques, tools, and production technologies. Graphic design and video production capabilities helpful
Oversees the development and production of organizational print and electronic communications, working in partnership with staff and contractors.
Implements and monitors internal communication modalities.
Supports and implements communications materials as needed for executive committee, board and other leadership committees and programs, such as power point presentations, investment recruiting materials.
Maintains quality publications and good vendor relations with respect to the Information Center. Demonstrates knowledge of principles and processes for providing customer service. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
MANAGEMENT AND SUPERVISION-FINANCIAL:
Helps to develop budget for Marketing, Communications & PR and monitor financial status to ensure fiscal viability.
Develops and monitors media and supply trade contracts for marketing and communications purposes.
MANAGEMENT AND SUPERVISION-STAFFING:
This position may at times, supervise the graphic design contractors, PR contractors and marketing and administrative interns, and special project contractors including but not limited to printers, artists, website, email blasts, electronic and print media, video production, a/v presentations, and marketing affinity programs such as magazines, directories, videos, etc.
Attends Chamber events to support staff and engage with members.
Represents the Chamber on community advisory boards as related to position responsibilities. Maintains professional business relationships to include, but not limited to: Chamber members, volunteers, the volunteer groups, Boards of Directors and clients; members of the business community; persons and organizations affiliated with the Chamber.
Administrative and clerical procedures and systems such as designing forms, surveys, and other office procedures.
Other duties as assigned.
Attendance at after-hours Chamber functions is required but seldom. Local travel required but seldom.
- Exceptional writing, presentation, and verbal communication skills. Communicates effectively in writing as appropriate for the needs of the audience. Knowledge of the theory and techniques of promotional, editorial, and business formats, conventions, and wording. Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar and demonstrates the ability to communicate information and ideas in writing so others will understand appropriate to the medium used.
- Demonstrates originality. The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem, developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Interviewing and reporting skills. Demonstrates ability to attain information -- observing, receiving, and otherwise obtaining information from all relevant sources. Ability to work collaboratively with staff to create a results driven, team oriented marketing product.
- Demonstrates ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events.)
- Knowledge of research and analytical practices as they relate to marketing.
- Sales. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Time Management. High level of organizing, planning, and prioritizing work. Able to develop specific long term and short term task goals. Ability to effectively manage multiple priorities in order to meet deadlines. Manages one's own time and the time of others. Ability to process “big picture” into manageable steps
- Making decisions and solving problems. Able to analyze information and evaluate results to choose the best solution and solve problems.
- Solid strategic thinking and processing skills. Understands demographics, qualitative and quantitative research methods, and communications plan development, execution and evaluation methods. Ability to conceptualize and develop short-term and long-term strategies and written plans.
- Service Orientation. Actively looking for ways to help people. Responds in a timely manner to customers and handles all interactions with professionalism. Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Knowledge of design techniques, tools, and principles involved in production. Familiar with and can produce hands-on and/or supervise production of print advertising, print collateral, publications, radio public service announcements, video presentations, TV advertisements, PowerPoint presentations, press releases, media packets, membership collateral, editorials, advertorials, articles, outdoor advertising, email and internet marketing, social media and specialty advertising.
- Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective production and distribution of marketing messages.
- Budgeting and fiscal skills. Ensures budgetary guidelines are followed and expenses controlled. Demonstrates ability to determine how money will be spent to get the work done, and accounting for these expenditures.
Proficient in Microsoft Word, Excel, Outlook and Graphic design. Video production a plus.
EDUCATION AND/OR EXPERIENCE:
A minimum of three to five years in marketing, communications, public relations related field. Extensive working knowledge of brand management, advertising, marketing, public relations, market segmentation, visual communications, product development, sales and research/planning.
PHYSICAL DEMANDS - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.• The employee must regularly lift and /or move up to 10 pounds; infrequently lift and/or move up to 25 pounds.• Specific vision abilities required by this job include close vision and the ability to adjust focus.• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear.• The employee is frequently required to reach with hands and arms.• The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl.
WORK ENVIRONMENT: Typical office environment for daily operations.
BENEFITS: Below are just a few of the many benefits offered to our employees.• Paid Time off with accrual increasing with longevity• 401K with organization matching.• 12 Paid Holidays• Comprehensive Medical, Vision and Dental insurance coverage• Employer paid downtown parking• Employer paid Life, Short Term Disability AND Long-Term Disability Insurance
The description is intended to provide a snapshot of the work performed and is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of the position.
The Greater Vancouver Chamber of commerce is a non-profit business and economic development organization representing the Greater Vancouver area and has more than 1,100 members. Our goal is to stimulate economic growth through the resources of our members and partners leading to an improved business climate for Southwest Washington businesses. For additional information, please visit www.vancouverusa.com.
The Greater Vancouver Chamber of Commerce is an Equal Opportunity Employer and Prohibits discrimination and harassment of any kind: The Chamber is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by laws or regulations. The Chamber will not tolerate discrimination or harassment based on any of these characteristics and we encourage applicants of all ages.
Send letter of interest and resume to
John McDonagh, President/CEO at Jmcdonagh@vancouverusa.com and
Janet Kenefsky, Vice President of Operations at Jkenefsky@vancouverusa.com | Greater Vancouver Chamber of Commerce