• SEASONAL MARKETING

    The GVCC will host eight informative workshops session in September on season-based marketing campaigns. Our instructors will show attendees how to best use nationally recognized days and holidays to amplify their marketing messages. This series will kick off with a overview of all the significant nationally recognized days on the calendar, and a nuts and bolts overview of seasonal marketing tactics that can plug-and-play into the calendar. Our series will have a focus on the fourth quarter with real-time strategies for Thanksgiving (and Small Business Saturday), Cyber Monday, and the Christmas Season. Our sponsor, Chick-fil-A will provide insight on how they use Superbowl Sunday to sell their catering packages and we'll end with a Clark College Economic & Community Development Instructor's take on using the Spring Season to create a marketing strategy that is ripe for picking. 

    Only 30 All-Access Passes will be available for all eight sessions (lunch included) for a great value of $99. Each individual session is otherwise $15/members, $25/non-members. 

    Workshop #1
    How to Start Your Seasonal Marketing Approach
    Instructor: Kevin Getch, Webfor
     
     
    Workshop #2
    The Nuts & Bolts
    Instructor: Ronnie Noize, DIY Marketing Center
     
     
    Workshop #3
    Tuesday, September 11th 
    NO NEED TO GET SPOOKED OVER VISUAL MARKETING FOR THE SEASONAL HOLIDAYS 
    Instructor: Amanda Goff, Silver Keys Media
     
     
    Workshop #4
    Thursday, September 13th 
    THANKSGIVING & SMALL BUSINESS SATURDAY
    Instructor: Kristin Taylor, Kristin Taylor Marketing
     
     
    Workshop #5
    Tuesday, September 18th 
    A DIGITAL-ONLY STRATEGY TO MAXIMIZE CYBER MONDAY
    Instructor: Alan Hwang, ACH Marketing
     
     
    Workshop #6
    Thursday, September 20th 
    THE BIG GAME: SCORE THE TOUCH DOWN ON SUPERBOWL SUNDAY
    Instructor: Danielle Walker, Chick-fil-A
     
    Workshop #7
    Tuesday, September 25th
    HO HO HO! MARKETING THE CHRISTMAS SEASON WITH MORE THAN JUST JOY 
    Instructor: Ronnie Noize, DIY Marketing Center
     
     
    Workshop #8
    Thursday, September 27th 
    PLANT A SEED IN FERTILE SOIL AND IT WILL GROW
    Why Seasonal Marketing Campaigns are Ripe for the Picking
    Instructor: Lacey Faught, Clark College Economic & Community Development Instructor and Owner of Spry. 

     
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