TAKE YOUR MEDIA COVERAGE FURTHER Lunch provided by
Presented by Kevin Getch, Webfor
Class Description: Attendees will learn from the Vancouver Business Journal's 2016 "Best in Business - Marketing" award winner: Kevin Getch of Webfor. Once you've interfaced with the media and you've earned some media coverage - what then? What is the best way to share, and market this coverage to the current and prospective customers? Kevin will share some social media, direct email, and promotional strategies that will elevate your earned media coverage to the next level.
About the Presenter: Webfor's Founder and Director of Digital Strategy started his career in marketing over 14 years ago. Having worked for some of the largest fortune 500 companies, in 2009 he felt it was time to venture out on his own. He started Webfor in early 2009 with a business model focused on what he called the 3 R's (Relationships, Results & ROI). Due in major part to this business philosophy of putting the client first, Webfor has seen enormous growth. When he's not focusing on helping small businesses grow their brand he?s running obstacle course races, practicing Jiu Jitsu, hiking, traveling and spending time with his beautiful wife and two kids.
If you enjoyed the Social Media Superheroes workshop series in Fall 2016, you're going to LOVE the content of our Spring 2017 Media Relations Homerun Workshop Series, presented by Comcast!
These 8 workshops presented in the month of May are tailored to the needs of small businesses in Clark County when it comes to interfacing with the local media. Market your business in cost-effective ways by learning the ropes of earned media and meeting our local
newsmakers. View the full lineup: